Metropolitan Mess
Motion Design
November 2024
The Ask
Metropolitan Mess is a comedy based in NYC with a target audience of 20-30 year olds. As a motion designer, I was tasked to use After Effects to create a 30-40 second title sequence that incorporates the movie's location, age range, and genre.
Concept
My project was a comedy based in New York for 20-30 year olds. As a result, I was trying to convey a light, funny, quirky, and bubbly mood. I wanted to incorporate the retro and organic "vibe" that I picked up on while looking at inspiration.
Motion
For the title sequence, each section was an entirely different "scene", so I really focused on creating transitions to ensure that everything flowed. With this being said, I used a lot of scale (to zoom in and out), position (move things up/down and left/right), and opacity (to make things fade in/out) key frames. As for the trailer, I laid back on the transitions because I wanted to align the videos with the audio, and thought that the motion of the video itself would be too much with anything too intense.