Personal Branding
Brand Design
May 2024
Project Details
Time Spent
38 Hours
Tasks
Brand design
Illustration
Typography
Logo Design
Copywriting
Tools Used
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Project Type
Brand Design
The Ask
I developed and produced a professional logo and brand system to present myself to potential clients and employers. My system is comprised of a logo, a vision statement, a marketing tagline, and a visual identity system that includes extractables, expandables, and stationery elements. Furthermore, my brand system was extended to my portfolio website to create a cohesive brand image.
Narrative
Having a dual major in graphic design and web development, I wanted to showcase both my technological and creative skills and demonstrate how they intersect with one another. With this in mind, my marketing strategy was to brand myself as a “creative technologist” rather than a “designer” in order to emphasize both of my disciplines and differentiate myself from other graphic designers. I contrasted geometric and logical elements with organic shapes and scribbles to demonstrate my creative and human touch within all of my strategic works.
Logo
I wanted my logo to be simple, minimalist and versatile across different media while still incorporating my marketing strategy and values both visually and conceptually. I incorporated my logical design flow into my logo by seemlisly overlapping the R and the S.
Color
I settled on using black, white, and cyan as my colors with an accent of a lighter, less saturated shade of cyan. Being that most UX/UI designers settle on blue to use within their branding, I wanted to build this preformulated association between blue and UX/UI design while still differentiating myself from others. Settling on a bright shade of blue allowed me to maintain this association while still keeping my brand distinct from others.
Takeaways
This project showed me that being stubborn and staying true to your values is not always the same thing. Just because I don’t agree with all of the feedback that I got, doesn’t mean that I still can’t incorporate it. The beauty and pain of design are that it is abstract and ambiguous, which means that there are many solutions to the same problem. Furthermore, I also learned a lot of technical skills when creating different pattern iterations. I never knew that you could select an object and then go to pattern → make in order to create a simple repeating textile. I also played around with the different settings when making a pattern, breaking out of the default grid.
